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WooCommerce fits most stores well: it is mature, extensible and inexpensive to run. A custom build becomes worthwhile with very large catalogues, unusual pricing or bundling logic, high traffic volumes, or deep integration into an existing ERP where plugin-based solutions become fragile.

International gateways such as Stripe and PayPal, and local providers used in Pakistan and GCC markets. The right choice depends on where your customers are, which currencies you sell in, and your bank arrangements - that decision should be made before the build starts.